2012 up close and personal...
We take a look at what we think will be big in 2012, a year
which despite the doom mongers, promises to be an exciting year
with The Queens Jubilee, The European Championships and the
What's hot for 2012?
English Wine; with such a focus on all things
British in 2012 whether that be the Diamond Jubilee, the Olympics
or the ongoing trend for locally sourced products, there's no doubt
that consumers are much more excited about wines from our own fair
shores. And with relatively limited production we think these are
going to be hot property.
Sparkling wine; Prosecco is set to dominate
the sparkling market again and with a year of celebration ahead (we
hope!) this should see sales soar. The smart money may well be on
Cava coming up on the inside track as it offers better value for
money at a time when consumers wallets are stretched.
French Wine;with some challenging currency
issues in the new World, mainland Europe is looking better value
every day. A revival of classic areas like the Loire and the Rhone,
blending new techniques with traditional varieties may prove an
Fruit Ciders; following on from the "Magners
effect" the cider category is continuing to evolve and fruit
variations are now the fastest growing sector. Seasonal variants
are now providing innovation and excitement for consumers thirsty
for something new.
Ginger Beer; whether it be Crabbies,
Bunderberg or Pentalmens, the Ginger stuff is hot property at the
moment particularly among younger consumers who are looking for
something to replace the older generation of alcopops.
Flavoured Vodkas; The vodka market is again on
the up and flavoured variants are the fastest growing sector with
flexibility at the heart of their success. They are perfect as
shooters or great in a long drink with a mixer and backed by some
major players with some heavyweight promotions they are bound to