2012 up close and personal...

We take a look at what we think will be big in 2012, a year which despite the doom mongers, promises to be an exciting year with The Queens Jubilee, The European Championships and the Olymics. 

What's hot for 2012?

English Wine; with such a focus on all things British in 2012 whether that be the Diamond Jubilee, the Olympics or the ongoing trend for locally sourced products, there's no doubt that consumers are much more excited about wines from our own fair shores. And with relatively limited production we think these are going to be hot property.

Sparkling wine; Prosecco is set to dominate the sparkling market again and with a year of celebration ahead (we hope!) this should see sales soar. The smart money may well be on Cava coming up on the inside track as it offers better value for money at a time when consumers wallets are stretched.

French Wine;with some challenging currency issues in the new World, mainland Europe is looking better value every day. A revival of classic areas like the Loire and the Rhone, blending new techniques with traditional varieties may prove an irresistible combination.

Fruit Ciders; following on from the "Magners effect" the cider category is continuing to evolve and fruit variations are now the fastest growing sector. Seasonal variants are now providing innovation and excitement for consumers thirsty for something new.

Ginger Beer; whether it be Crabbies, Bunderberg or Pentalmens, the Ginger stuff is hot property at the moment particularly among younger consumers who are looking for something to replace the older generation of alcopops.

Flavoured Vodkas; The vodka market is again on the up and flavoured variants are the fastest growing sector with flexibility at the heart of their success. They are perfect as shooters or great in a long drink with a mixer and backed by some major players with some heavyweight promotions they are bound to continue.