Ready, get set, go.....
23 July 2012
Back in June 2005, 2012 seemed a lifetime away but finally the wait is over and the Olympics are just about to launch. There's been a huge amount of column inches filled with those in favour or opposing the Games and the impact that it will have on the economy from both resdients and tourists wallets.
Some reports have put the potential gain for the hospitality trade at over £300 million pounds (Drinks Business, March 2012) whilst others see it in a very different light with issues such as the Olympic Road Network, travel and the evening sessions at the Olympic Park likely to have a detrimental effect to their regular trade.
But how far are the Olympic ripples likely to be felt outside of the main Olympic hubs? Although many commentators have put up many arguments either way, the one measure that is almost intangible is the feel good factor that an event such as this is likely to generate amongst the general population, that could result in a greater willingness to open those wallets!
As with most things in life it is impossible to consider these events in isolation and the role of the weather on the sucess or failure of the Games cannot be underestimated. If the sun shines then the ripples are likely to be substantially widened but should we have another month of record rainfall and the cynics may well be rubbing their hands together with glee.
Whatever the weather we've got a blistering line-up of summer deals to help you maximise the Olympics opportunity.